The campaign we created for the launch of Calma SP's first shoe with Ipanema says it all: no one expected it, but everyone wants it!
For this project, I brought together the perfect team, so together we could create the entire concept of the launch campaign for the sandals made in collab by Ipanema with Calma SP.
Concept and Creation: Melina Harden and Lucas Chacon
Visual Identity: in partnership with Studio Ouieiee
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
